CASE STUDY ASSIGNMENT Example | Topics and Well Written Essays - 1500 words

ASSIGNMENT - Case Study Example In Mary Kay, it would seem that there was not an evident breach between the roles of entrepreneur and owner-manager (Underwood 2003). Mary Kay embodied the traits of both roles and appears to have been able to comfortably slip into one role or the other depending on circumstances. For instance, as an owner-manager, Mary Kay exhibited a very strong internal locus of control. Essentially, she was able to encourage herself to embrace new roles. She was actually motivated by her own ability to believe that she could make her business a success just by making the most of her god-given traits. In addition, she exhibited great courage in her ability to take risks in order to develop her business while also aiming to be the best in her chosen field. There were also situational factors that helped Mary Kay to success after she launched her business. Her demotion in her place of work at a time when she was supposed to be promoted merely served to spur her into launching out on her own. While it may be seen as a disadvantage, the absence of women from the workplace may actually have helped Mary Kay to reach the level of success that she did. If there were more women in the Beauty industry, the competition would have divided the market and forced Mary Kay Inc. to be more innovative in order to win clients (Underwood 2003). Mary Kay’s religion also played a major role in her life. She believed that God wanted the best for her, and this belief spurred her into action even when she faced rejection. Mary Kay launched a business with just nine employees and hardly enough capital at a time when the majority of women in America tended to focus on making homes for their families. She faced discrimination on the basis of her gender when she approached financial institutions for huge loans. She did not have enough money to launch her operation, but did it anyway. Mary Kay’s ambitiousness showed